On a regular basis, Bob Denney puts himself and his judgment out there and predicts what will be the coming year’s hot—and cold—law practice areas.
He recently did so again, and I encourage you to read his prognostications.
In the meantime, here are a few he mentioned that made me pause and wonder how lawyers and law firms are responding to these new pushes and pulls. As Bob says:
Social media. Continues to be far more effective for building individual lawyer reputations than for firms.
Competition. It’s no longer just from other law firms. It’s now coming from two other directions: Non-legal business entities like LegalZoom and, for large firms, more and more from the clients themselves who are using their legal departments as well as alternate service providers.
Cybersecurity. While many firms have developed plans for reacting to a cyberattack, many more have still not developed or implemented cybersecurity plans to prevent such attacks. One overlooked factor is what actually constitutes a breach. Some firms regard any unsanctioned access of a firm system as a breach, while others do not regard it as a breach until something — data, files or money — has been taken.
Scamblogging. A category of online writing by debt-burdened law school graduates who are convinced their law schools misled them about their opportunities for employment.
What’s growing in your law practice? If it’s a niche or topic that surprises you, please write to me at arizona.attorney@azbar.org.
AZ Attorney 
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