what's hot and not in law practice

On a regular basis, Bob Denney puts himself and his judgment out there and predicts what will be the coming year’s hot—and cold—law practice areas.

He recently did so again, and I encourage you to read his prognostications.

In the meantime, here are a few he mentioned that made me pause and wonder how lawyers and law firms are responding to these new pushes and pulls. As Bob says:

Social media. Continues to be far more effective for building individual lawyer reputations than for firms.

Competition. It’s no longer just from other law firms. It’s now coming from two other directions: Non-legal business entities like LegalZoom and, for large firms, more and more from the clients themselves who are using their legal departments as well as alternate service providers.

Cybersecurity. While many firms have developed plans for reacting to a cyberattack, many more have still not developed or implemented cybersecurity plans to prevent such attacks. One overlooked factor is what actually constitutes a breach. Some firms regard any unsanctioned access of a firm system as a breach, while others do not regard it as a breach until something — data, files or money — has been taken.

Scamblogging. A category of online writing by debt-burdened law school graduates who are convinced their law schools misled them about their opportunities for employment.

What’s growing in your law practice? If it’s a niche or topic that surprises you, please write to me at arizona.attorney@azbar.org.

modern law practice technology tools niche

Advertisements

Clio logoIn the upcoming issue of Arizona Attorney Magazine, you can read a follow-up to a great panel discussion on selecting the right law firm model to match your approach and expectations. It was hosted by David French and was a great way to assess your own practice. I hope he continues to hold similar roundtables.

As you think on those law practice issues, consider a webinar tomorrow that examines niche practice as a source of satisfaction and profitability. It’s hosted by two smart people, so my confidence level is high that attendees will gain a lot of value.

Here are the details of the event, hosted by Clio practice management:

Date: August 9, 2016

Time: 11 a.m. PT — 2 p.m. ET

Clients are no longer seeking lawyers with broad skillsets and general knowledge, but rather experts who focus on a unique industry and specialize in the laws that surround it. Now more than ever lawyers need to abandon the “any case that walks in the door” approach and start a niche practice in order to grow their businesses and find success.

Join Joshua Lenon, Clio’s Lawyer in Residence, and Jay Harrington, author of One of a Kind: A Proven Path to a Profitable Legal Practice, to learn how you can command higher rates, attract high-value clients, and increase your profile by starting a niche firm.

In this one hour webinar Jay and Joshua will discuss:

  • Why it’s important to carve out a niche
  • Why lawyers with niche practices develop more business and command higher rates
  • How to pick a profitable and sustainable area of specialty
  • How to market your niche practice through various thought leadership and content marketing initiatives
  • How to customize your practice management software to your niche

Register for the webinar here.