Social Media


This week's journalism conference in Phoenix covers many topics of public interest. spj valley of the sun header cropped

This week’s journalism conference in Phoenix covers many topics of public interest.

I am pleased to share news of two conferences in Phoenix this week (April 28-30) that may serve your needs—in multiple ways. Aimed primarily at journalists, they will be of interest to anyone attuned to public policy, communications, criminal justice, and immigration.

I am helping to organize one of the journo conferences, with the Society of Professional Journalists, and I urge you to consider attending both of them. Links and agendas to each are below:

The Society of Professional Journalists Western Regional conference is on Friday and Saturday, April 29 (evening reception) and 30 (all day):

  • The Friday evening reception will be at Macayo’s. The conference will be at the Heard Museum. And the post-conference mixer on Saturday evening will be at the Clarendon Hotel’s Sky Deck.
  • The keynote of Saturday’s offerings will be a one-on-one interview of Maricopa County Sheriff Joe Arpaio with Arizona Republic columnist E.J. Montini (for reals).
  • The full conference schedule is here.

Unity Journalists for Diversity logoAnd the UNITY: Journalists for Diversity conference is on Friday, April 29 (all day) at the ASU Cronkite School in downtown Phoenix:

  • The full conference schedule is here.
  • A day before the summit, Thursday, April 28, UNITY in partnership with ONE Arizona will hold a free special town hall meeting and panel discussion on immigration. The town hall will take place at Puente Human Rights Movement from 5:00 p.m. to 8:00 p.m. Register here.
  • UNITY also will be hosting a free rooftop networking reception at Hotel San Carlos on Friday, April 29, immediately following the Regional Summit from 5:30 to 7:30 p.m. Heavy hors d’oeuvres and refreshments will be served. Register here.

I’m helping organize the SPJ event, and I’ll be attending the UNITY conference Friday too. For a pretty modest outlay of dollars, this looks like some great content. I hope you can attend some or all of this!

For being tweeterific, Yvonne McGhee will receive Gary Vaynerchuk's great new book.

For being tweeterific, Yvonne McGhee will receive Gary Vaynerchuk’s great new book.

A few weeks ago, I made a promise to a roomful of lawyers. Today, I’m (finally) making good on that promise.

Standing on a Chicago dais, I was privileged to present to about 400 folks at the ABA Bar Leadership Institute. My topic was strategic communication. (Here is a PDF of my PowerPoint.)

Yvonne C. McGhee, Executive Director of The Virginia Bar Association (and quite a tweeter!)

Yvonne C. McGhee, Executive Director of The Virginia Bar Association (and quite a tweeter!)

I opened my presentation by making the following promise: The best tweet/tweeter from that morning session, as determined solely by me, would be deemed the winner of a great new book by Gary Vaynerchuk. The book is titled #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness. (And you can buy it yourself in multiple places, including here.)

My thinking was that those who were great tweeters—and thus great communicators—might make the best use of Gary’s great tips and insights.

So without further ado, I offer you, as the winner: Yvonne McGhee, executive director of the Virginia Bar Association. In person or online, Yvonne is a consummate communicator.

Below you can see her winning tweet, which shared in my amusement at Facebook’s new emoji called the “ha-ha.”

Congratulations, Yvonne. Send me your snail-mail address and the book will be speeding your way!

Here, by the way, are the new Facebook emoji:

Spot the ha-ha in the new Facebook emoji.

Spot the ha-ha in the new Facebook emoji.

To show how difficult my selection process was, I share also a few other tweets that made me chuckle or even LOL. First, a hilarious comment by Elizabeth Derrico of the New York State Bar Association regarding the likely result of my urging Snapchat use by bar leaders:

Next, Robin Lynn Haynes, Washington State Bar Association President-Elect, gets my props for sharing my love for English majors:

Institutionally, the Albany County Bar shared its love of dogs and then shared their own. Dogs are always among the best tweets:

Finally, Vermont Bar Counsel Michael Kennedy recognized the love my presentation had for Beyonce. Hat tip to you, Michael:

Thank you to the many, many attendees who participated in the tweetup in Chicago. You’re the best!

Oh, Twitter, right back atcha with that #love!

Oh, Twitter, right back atcha with that #love!

Some of you may find the following fact unastonishing: Today is the 10-year anniversary of Twitter.

Happy birthday, Twitter. I’m happy you’re here!

That most agile of social media channels has had some growing pains in the past year, and I am rooting for it to emerge stronger than ever.

The reason I’m a fan has everything to do with reader engagement—and the ability to learn news as it’s happening, rather than when a news conglomerate decides to drip-drip-drip out information.

Yes, in fact, Twitter does have a signature.

Yes, in fact, Twitter does have a signature.

Here at Arizona Attorney Magazine, Twitter was a game-changer. It has allowed us to know what was happening in real time. And it allowed us to share news as it broke. Pre-Twitter, unless you were the Associated Press, a TV channel, or a major daily newspaper, you were pretty much sidelined from breaking news, even in your own beat. But sweet sweet Twitter changed all that.

It’s helped in other ways. This past Friday, I presented to hundreds of legal leaders at the American Bar Association’s Bar Leadership Institute. I also invited continued dialogue on Twitter, and promised a gift of a terrific book to the best tweeter from the session. (More on that later.) No surprise, engagement spiked.

Because the digital world is all-knowable and all-knowing, I was able to look up my very first tweet, way back on August 12, 2009 (you can see it below). I was relieved that I did NOT launch my Twitter brief with a mention about my lunch. Instead, my inaugural tweet happens to combine a few of my fondest interests: lawyers and legal affairs, human rights, and historic preservation. A social-media trifecta!

my first tweet 08-2009-page0001

My first tweet: 140 characters pack a punch.

That was almost 25,000 tweets ago, and I am looking forward to all the conversations to come.

Feel free to follow me here; I’m pretty sure we’ll have a blast together!

social media heart love

… but maybe it’s just me.

How do lawyers and social media go together? You’d think pretty well, but the mashup recipe is more complicated than that.

A recent survey explored lawyers’ views of that media so social, and there may be a few surprising findings. You can read the story related to the survey here.

(And what’s up with the lack of questions about blogging, which is probably the primary digital game-changer? In its defense, this survey appears to focus on social-media channels or tools, rather than content-generators like blogs. Maybe the next survey …?)

Here is one of the findings:

“Strategy. There’s a 12 percent gap between the two age groups when it comes to using social media as part of their marketing strategy—69 percent of over-30 lawyers say it’s in their strategy, compared to 57 percent of younger lawyers.”

Besides that, we see attorneys are also comfortable with Linkedin, which on the social media spectrum is a warm blanket and fuzzy slippers. (Not to be judgy or anything.)

Findings from a 2016 social media survey of lawyers (via Attorney at Work).

Findings from a 2016 social media survey of lawyers (via Attorney at Work).

And all of that definitely resonates with my own experience.

I have presented before to attorneys and law students on the topic of social media. I went in assuming young folks would yawn, knowing all this stuff. And I thought older attorneys would scoff or otherwise cast aspersions on the topic.

What I discovered, though—especially in relation to blogging—was quite the opposite.

Many of the younger people I spoke with spurned blogging, while the older folks had detailed questions to enhance their blogs’ reach.

I previously wrote about one such interaction here, and that has led me to adjust my thinking on the challenges faced by a younger generation of lawyers.

What I mean is, they have been bludgeoned for years with news stories making them fear that a single digital misstep can damn them for eternity to unemployment. As we know from other research, people who have slogged their way through economic downturns are understandably cautious about upsetting their financial apple-cart. And so we hear from large numbers of young legal professionals declining to blog or do much else online that is perceived as public.

Long term, I believe that’s an unfortunate result. For as we know, career strategy is just another term for differentiation—and blogging done well can differentiate you.

Do you hope to be a thought leader? Get out of your foxhole.

What do you find interesting in the survey results? Write to me at arizona.attorney@azbar.org.

Findings from a 2016 social media survey of lawyers (via Attorney at Work).

Findings from a 2016 social media survey of lawyers (via Attorney at Work).

Does your workplace foster engagement, or the opposite? (employee motivation morale leadership dave-wheeler harvard business review

Does your workplace foster engagement, or the opposite? (illustration by Dave Wheeler, Harvard Business Review)

Easy lifting is my Friday mantra, and I wish the same for you. For an enjoyable read, I suggest Ashley Kasarjian’s blog post that could transform your workplace.

Ashley is an employment & labor attorney at Snell & Wilmer—and the chair of the Arizona Attorney Editorial Board. So she has great experience about what works and what doesn’t in regard to motivation and morale.

And you’ve got to be wowed by the way she pairs her advice with song choices. I love the smell of leadership in the morning!

Ashley Kasarjian

Ashley Kasarjian

(You might recall I wrote before about Ashley’s being honored with a 2015 Athena Award—so well deserved!)

After reading Ashley’s insightful post, please send me a note to say which morale-boosting tip is your favorite.

I admit it’s hard to separate the wisdom from whether you love the song that inspired it. So my favorite—Michael Jackson and making a change—might be musically driven as much as workplace driven!

Meantime, if you needed more evidence that de-suckifying your workplace may help your staffers’ morale, I have one word for you: Harvard!

That’s right, who isn’t impressed by words of wisdom that emanate from that Ivy League school on the Charles River? So head over to read a great piece on employee motivation and your company’s culture in the Harvard Business Review.

Here is one graphic from that article. I suspect we all have aspects we could improve in our organizations. Let me know what you’re doing in your law office. Write to me at arizona.attorney@azbar.org.

Company process and employee motivation (frightening graphic by Harvard Business Review)

Company process and employee motivation (frightening graphic by Harvard Business Review)

Have a terrific—and lyrical—weekend.

Big Data, big deal: Our January 2016 cover

Big Data, big deal: Our January 2016 cover

Imitation may be the sincerest form of flattery. But in the world of words and images, asking to reprint is right up there.

That’s why I was pleased to hear from the folks at the very smart and often witty Lawyerist.com. Those talented people spotted out January issue and said, We gotta have some of that.

gotta have it

Great content has to be shared.

OK, it was more office-appropriate than that. But you get the picture. Click here to see where the Lawyerist has featured the article by Melissa Kovacs.

For people wondering how that kind of wonderful happens, the recipe is simple:

1. Work with super-smart writers like Melissa Kovacs, who could describe a topic like Big Data in a way that even I could understand it.

My approach with very smart authors ... Treat me like a 4 year old ed99fb00-2c0b-0132-3ff8-0ebc4eccb42f

My approach with very smart authors …

2. Ensure that the article is a reasonable length, one that does not kill forests or cure insomnia. (Again, all Melissa.)

Dr. Melissa Kovacs crushed it in our January issue.

Dr. Melissa Kovacs crushed it in our January issue.

3. Find a way to feature it in visually appealing ways. In our case, we made it our cover (kudos to Art Director Karen Holub) and had a great opening spread (Karen again). Then include some sample infographics from the ever-appealing federal government data sources (no joking; they’ve got great stuff!).

4. Then edit the piece as lightly as possible, because its spirit could be crushed otherwise (the lack of editing is where I came in).

Congratulations to Melissa for her smart and well-written take.

And then, because we like clicks as much as the Lawyerist, feel free to read the article in its native habitat on our own website. The cover (wow!) is here, and the article (double-wow!) is here.

I wish you all the sincerest form of flattery, sincerely!

Citrix Sharefile logo

This month: Free online learning from Citrix ShareFile

Last week, I shared information about a free webinar that might benefit Arizona attorneys—and I promised news of a second.

Here’s the news.

Citrix ShareFile is offering a webinar to members of the State Bar of Arizona this Wednesday, Feb. 24, on the topic of technology tools and profitability.

The speaker is Gene Marks, whom you can read about here.

All the detail:

DATE: Wednesday, Feb. 24, 2:00 p.m. EST (do the math)

TOPIC: 5 Technology Best Practices That Will Improve Your 2016 Profitability

Citrix Webinar Gene-Marks

Gene Marks

SPEAKER: Gene Marks—Book author and thought leader Gene Marks helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies so they can make profitable decisions. Gene also writes columns every day on business, politics and public policy for the Washington Post and weekly for Forbes, Inc. Magazine, Entrepreneur and the Huffington Post.

OVERVIEW: Join us for this webinar where columnist, author, business owner and technology expert Gene Mark will share with you his thought on five best practices that will most impact your company’s profitability in the next year. During this session will discuss how smart business owners and managers are: increasing revenues from their existing customers; reducing exposure to data breaches and other losses; improving employee productivity, efficiency and satisfaction -maximizing investments and growing their businesses; minimizing overhead and structural costs.

More information and a registration link are here.

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