In my work life, I receive a lot of magazines in the mail. A lot.
Most of them come from other bar associations. Between many other tasks, I strive to at least flip through each one, seeking ideas that spur my own thinking and, perhaps, my own stealing.
One idea I routinely see in others’ magazines is the use of member photos from events. Folks mill about, smile (or not), and the publication is able to capture numerous lawyers every month enjoying and engaging.
Arizona Attorney has never done too much of that—with one exception. When I first started as editor almost 15 years ago, our annual Convention coverage included pages of those party shots. I paged through them, grimaced, and deep-sixed them. No one (and I mean no one) complained.
But as I read other bars’ magazines, I wondered if I was too hasty. Maybe those that publish these photos are on to something. After all, if statistics are right, fewer and fewer people want to belong to associations (or participate if they are in a mandatory organization). Would seeing their own faces or the faces of their colleagues turn that frown upside-down?
I asked that question in my May Editor’s Letter. I’m awaiting some feedback from readers to my musings: “If lawyers want to gather and nosh and talk and listen, would they like to see those moments captured in photos? Maybe they would. Perhaps it would be useful and entertaining to find a way to publish some event photos in the magazine, in print and online.”
You can read the whole column here.
I can tip my hand about one thing: At our most recent meeting, the Editorial Board offered a resounding blecccchhh at the idea. They reside firmly in the camp that I have occupied for a decade, believing that seeing what may be the same recurring faces month after month won’t do much for readership.
Hmmm. Well, as I say in my column, it does not have to be a feature of the print magazine; we have an online presence too. Maybe those faces of mingling lawyers would do better in the cloud.
Let me know what you think about member photos (especially if you belong to multiple bars and associations that take varying approaches to the issue). Write to me at firstname.lastname@example.org.Follow @azatty