Legal Marketing Association logoThis Friday, I have the pleasure of moderating a great annual event: a panel of corporate counsel at a lunchtime gathering of the Southwest chapter of the Legal Marketing Association.

Before I get to the meat of the matter, be sure to read and register here (the speaker names are at this end of this post).

And now, 3 reasons you should be there on Friday:

1. Your question could be asked.

That’s right. I am seeking (here and via Twitter) great questions to put to attorneys who are in-house counsel at companies and nonprofits. What do you want to know about their work life? Curious how to get hired, in-house or as outside counsel? Secretly yearn to know how not to get fired in either of those two roles? Send me your question(s) to arizona.attorney@azbar.org (or tweet it to me @azatty).

2. These people are canaries.

No, I am not insulting them with a bird reference. I merely analogize them to the proverbial canary in a coal mine. There, the little birds could spot trouble before humans could—and communicated it in a disconcerting way.

AzAt 2011 GC panel headline corporate counsel legal marketing associationCorporate counsel are likewise on the leading edge—of the legal profession’s economy. As purchasers of outside legal services, they are extremely well informed about the state of things. As a result, they hire more, hire less, and examine bills with a fine-tooth comb (or whatever the opposite of that is). They also can gauge our profession by the number of others gunning for their positions. So if you’re looking for guidance on how the legal profession is emerging (or not) from a bad recession, listening to a corporate counsel is a pretty good strategy.

3. They may talk about you.

Well, OK, not exactly you. But I have asked the panelists to consider some anecdotes (omitting names, of course) that explore some of the great things outside counsel have done. But I also asked for their cautionary tales, those that arise out of law firm fails. Nervous-making and exciting all at once, right? That’s our goal.

So, once more with the registration link. I hope to see you there.

And here are the great speakers on tap:

Panelists:

  • Karim Adatia – Insight, Associate General Counsel & Director, Legal (Global Sales, Corporate and IP)
  • Steve Beaver – Aspect, Senior Vice President & General Counsel
  • Lukas Grabiec – Microchip Technology Inc., Senior Corporate Counsel
  • Carmen Neuberger – Phoenix Children’s Hospital, Senior Vice President, Legal Affairs and General Counsel
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