How do lawyers and social media go together? You’d think pretty well, but the mashup recipe is more complicated than that.
(And what’s up with the lack of questions about blogging, which is probably the primary digital game-changer? In its defense, this survey appears to focus on social-media channels or tools, rather than content-generators like blogs. Maybe the next survey …?)
Here is one of the findings:
“Strategy. There’s a 12 percent gap between the two age groups when it comes to using social media as part of their marketing strategy—69 percent of over-30 lawyers say it’s in their strategy, compared to 57 percent of younger lawyers.”
Besides that, we see attorneys are also comfortable with Linkedin, which on the social media spectrum is a warm blanket and fuzzy slippers. (Not to be judgy or anything.)
And all of that definitely resonates with my own experience.
I have presented before to attorneys and law students on the topic of social media. I went in assuming young folks would yawn, knowing all this stuff. And I thought older attorneys would scoff or otherwise cast aspersions on the topic.
What I discovered, though—especially in relation to blogging—was quite the opposite.
Many of the younger people I spoke with spurned blogging, while the older folks had detailed questions to enhance their blogs’ reach.
I previously wrote about one such interaction here, and that has led me to adjust my thinking on the challenges faced by a younger generation of lawyers.
What I mean is, they have been bludgeoned for years with news stories making them fear that a single digital misstep can damn them for eternity to unemployment. As we know from other research, people who have slogged their way through economic downturns are understandably cautious about upsetting their financial apple-cart. And so we hear from large numbers of young legal professionals declining to blog or do much else online that is perceived as public.
Long term, I believe that’s an unfortunate result. For as we know, career strategy is just another term for differentiation—and blogging done well can differentiate you.
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