CLE by the Sea 2016 web banner

First of all, before anyone complains that I’m being braggy about a great trip I’m taking: I have never attended the State Bar’s CLE By the Sea; nor is it in my likely future.

So why am I touting the July 10-13 event today? One reason: boffo marketing

Never having been, I cannot vouch for the event’s content—though the roster of topics and speakers looks great. But what specifically got my attention was a video from the Business Law Track (which I’m told was created by Janet Nearhood of Off Melrose). You can watch it here:

And here is the background on the Business Law Track.

No fear, other presenters! You can see the detail about all the tracks here. And click here to view a printable brochure.

Other videos available cover the Probate Law Track:

… and the Family Law Track:

You’ll spy some different approaches to videos there, but I come not to praise one over another. I merely suggest that most all programs (and content generally) could benefit from a 1-minute video to draw folks in. It gives you a quick insight into what’s on offer and why you should head over to the program.

Do you agree?

Hotel del Coronado, San Diego, site of the State Bar of Arizona CLE By the Sea.

Hotel del Coronado, San Diego, site of the State Bar of Arizona CLE By the Sea.

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