First of all, before anyone complains that I’m being braggy about a great trip I’m taking: I have never attended the State Bar’s CLE By the Sea; nor is it in my likely future.
So why am I touting the July 10-13 event today? One reason: boffo marketing
Never having been, I cannot vouch for the event’s content—though the roster of topics and speakers looks great. But what specifically got my attention was a video from the Business Law Track (which I’m told was created by Janet Nearhood of Off Melrose). You can watch it here:
Other videos available cover the Probate Law Track:
… and the Family Law Track:
You’ll spy some different approaches to videos there, but I come not to praise one over another. I merely suggest that most all programs (and content generally) could benefit from a 1-minute video to draw folks in. It gives you a quick insight into what’s on offer and why you should head over to the program.
Do you agree?Follow @azatty