On Twitter, I follow hundreds of people and organizations, the Sonoran Alliance being one of them. And today, I clicked on a link to their site, only to be confronted by an odd combination—of their content and randomly populated ad.

Here is what they tweeted:

sonoranalliance The Case for Marriage http://bit.ly/oO2WHq #azright

When I clicked through—to http://sonoranalliance.com/2011/08/05/the-case-for-marriage/—I got more than they bargained for.

Here is a screen shot of what I saw. As they would say, #lookright. (Click to make it larger.)

I have considered using the Google ad system for other sites. But this makes me think about the possible conflict between your content and your values, and whatever happens to pop up to the right.