Bidwell Touts Teamwork, Quality

Lawyer and Arizona Cardinals President Michael Bidwell delivered the keynote address at the Bar’s Convention Kick-Off luncheon at noon today, and his messages sounded in quality and customer service.

Introduced by State Bar Communications Chief Rick DeBruhl, Bidwell opened with a compelling history of professional football and his own family’s storied role in its evolution.

He is in the third-generation of Bidwells who run a pro team, and he said he appreciated the Convention’s theme of “The Future Is Now.”

“Our organization is all about innovation, technology, developing new things., and being responsive to our customers—our fans.”

As an example of excellence, he asked the attendees why Hertz remains the number-one rental car company. “Because they wake up in the morning and don’t want to be number 2.”

Bidwell bemoaned the way the way reputations of good professions like law and piloting aircraft—his avocation—can be damaged by a few bad actors. That means all in the lagal profession should ask themselves, “What are we doing to put our best foot forward?”

He emphasized the importance of customer service in creating a quality profession. At the Cardinals, that meant signing on with the Disney Institute to train all employees. Their goal is a great “driveway to driveway experience.”

The kickoff lunch is an opportunity for Bar members to gather. It is partially sponsored by the exhibitors.

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