blogging annual report 2014-page0001

The drone-y little stats monkeys at WordPress have done it again, providing a wealth of detail about this blog’s performance in the past year. You can read the complete report here.

Here’s a little of their overly kind blogbabble:

“Madison Square Garden can seat 20,000 people for a concert. This blog was viewed about 66,000 times in 2014. If it were a concert at Madison Square Garden, it would take about 3 sold-out performances for that many people to see it. There were 623 pictures uploaded, taking up a total of 183 MB. That’s about 2 pictures per day.”

Nice, right? But as I am committed to transparency, I must admit: The numbers disappoint me. And that is because blog readership is down.

I can hear your jaw hitting the floor, your disbelief is so palpable: “A nichey law blog, in Arizona, not garnering readers? Get out!”

(You can click to see the annual reports from 2013, 2012, and 2011 to see for yourself.)

Setting aside your hurtful snark (yes, I can detect it), there are a few reasons for the decline (from a high of 130,000 views in 2012 to last year’s 66,000):

  1. Not enough puppies and kittens
  2. Low-quality posts (or maybe too much law-ishness)
  3. Busier, less curious readers
  4. Facebook sucks

I am wagering my money on options 2 or 4. As a writer, I always have to be willing to look to myself first for reader disengagement. But then there’s Facebook …

Facebook’s own little algorithmic bots constantly vary the processes by which they prioritize and make visible people’s posts. I have heard from many mere mortals such as myself who have seen their readership plummet: Posts that formerly would garner 300 views now result in 17, or 11, or 4. And because Facebook is one of the places I post my blog every day, the impact has been severe.

The “solution” offered by Facebook’s dark lords is pay for play: Facebook paid ads will get us all back where we were, they claim.

Well, for those of us with little budgets and even less inclination to participate in the FB scam, I’m back to my other solutions: Ever improving my writing and composition, and, of course, more puppies. Here you go, and Happy New Year.

Legally speaking, these Corgis are not law-related at all. You're welcome, Facebook.

Legally speaking, these Corgis are not law-related at all. You’re welcome, Facebook.

The stats helper monkeys prepared a 2012 annual report for my blog.

Because I continue to find those monkeys charming, I decided to share the report here.

Happy Change of Venue Friday!

Blog WordPress year in review 2012

Here’s an excerpt of some of the quirkiness they’ve generated:

19,000 people fit into the new Barclays Center to see Jay-Z perform. This blog was viewed about 130,000 times in 2012. If it were a concert at the Barclays Center, it would take about 7 sold-out performances for that many people to see it.

Click here to see the complete report. And have a great weekend.

The stats helper monkeys prepared a 2011 annual report for my blog. Because I find those monkeys charming, I decided to share it here.

Happy Change of Venue Friday!

Here’s an excerpt of some of the goodness they’ve generated:

Madison Square Garden can seat 20,000 people for a concert. This blog was viewed about 69,000 times in 2011. If it were a concert at Madison Square Garden, it would take about 3 sold-out performances for that many people to see it.

Click here to see the complete report. And have a great weekend.

National Pro Bono Week is coming up. To help you understand more about what that means, here is some of my Editor’s Letter from the October Arizona Attorney Magazine.

Last year, we committed to telling a number of pro bono stories online in October’s National Pro Bono Week. And we did. This year, we plan to do the same—and we may be able to tell your story.

The National Celebration of Pro Bono is a nationwide effort in which bloggers participate in the conversation about pro bono legal services.

This year’s focus aims to “frame a new way of thinking about and delivering pro bono services”:

  • What has worked?
  • What are the very best practices?
  • What is the experience of those working on this issue?
  • What changes are needed and how might they be accomplished?
  • What are the most effective collaborations and partnerships?
  • How can the private and public interest bars work together most effectively to provide access to justice for all?

To add to the conversation’s vibrancy, the folks at the American Bar Association are posting new questions twice a week, on Mondays and Wednesdays. They invite people to read and comment; questions and a schedule are posted here.

To give you a nudge, here is the question they posted today for today: “What systemic issues do you see in the delivery of legal services and equal access to justice? How does pro bono fit (or not) into the big picture?”

Organizers invite all of us to participate early and often—and to urge colleagues to join in too.

Here is the page that includes all the questions and the evolving responses (housed in WordPress).

Besides participating in the national Q&A, perhaps you, your firm or your employer have a unique pro bono story to tell. If you do, contact me at Maybe we can get your word out.

And if you write a law blog and want to participate, see the celebration website for more information.

As the organizers describe it, “Pro Bono Week is a strategic tool that can be useful in advancing pro bono, resulting in concrete legal services and programs for many currently denied access to justice. Your participation is a vital part of promoting awareness and participation.”

See you online.

Holy cow! Was it last November that I started beating the bushes for bloggers? (And we all know how painful that can be.)

That’s right, November. The State Bar was in the throes of its website transformation, and we here at Arizona Attorney Magazine had been granted the deepest wish of our heart’s desire. No, not a raise, or profit-sharing, or a mai-tai-strewn lanai. We were going to get a News & Information page.

For a long time now, we have been champing at the bit to have a path that will us allow us to tell more and diverse stories. The days are past when a print magazine alone can carry the information load. And that’s why we have broadened our reach through social media, sharing news and opinion through Facebook, Twitter and this blog.

All of that, we agreed, was great. But we lacked a great anchor—a website that is cutting-edge and that provides flexibility and functionality.

I am told that all of our brainstorming is about to come to fruition. A mockup of the page is below, and we are very pleased. (Click to make it larger.) We can’t wait to get started. (Our magazine home page is also being redesigned, and it will continue to provide magazine-focused content.)

In the next 30 days, I am told that the entire website, including our news page, will be focus-grouped. And then we’ll be up and running.

Which gets me back to my call for bloggers. I’ve already heard from some, but more is (often) better.

As I explained, we will feature a rotating stable of bloggers. On our page, we will provide a teaser and link to four or five different bloggers every day. That way, no one is expected to write every day, and I can change the teasers when someone has posted great new content.

To launch, we will focus on those Arizona lawyers who are already blogging. So if you are already out there, on WordPress or Blogger or some other site, contact the editor (me) at That’s all there is to it. You may continue to market your site wherever else you’d like. Our new page will simply offer you added visibility. And it will provide our readers more good stuff.

I am also looking forward to collaborating with lawyers who want to begin blogging but have not yet done so. Putting our heads together, I think we can get you up and writing.

Contact me now, and we’ll be sharing your thoughts and analyses before you know it.