Clio logoIn the upcoming issue of Arizona Attorney Magazine, you can read a follow-up to a great panel discussion on selecting the right law firm model to match your approach and expectations. It was hosted by David French and was a great way to assess your own practice. I hope he continues to hold similar roundtables.

As you think on those law practice issues, consider a webinar tomorrow that examines niche practice as a source of satisfaction and profitability. It’s hosted by two smart people, so my confidence level is high that attendees will gain a lot of value.

Here are the details of the event, hosted by Clio practice management:

Date: August 9, 2016

Time: 11 a.m. PT — 2 p.m. ET

Clients are no longer seeking lawyers with broad skillsets and general knowledge, but rather experts who focus on a unique industry and specialize in the laws that surround it. Now more than ever lawyers need to abandon the “any case that walks in the door” approach and start a niche practice in order to grow their businesses and find success.

Join Joshua Lenon, Clio’s Lawyer in Residence, and Jay Harrington, author of One of a Kind: A Proven Path to a Profitable Legal Practice, to learn how you can command higher rates, attract high-value clients, and increase your profile by starting a niche firm.

In this one hour webinar Jay and Joshua will discuss:

  • Why it’s important to carve out a niche
  • Why lawyers with niche practices develop more business and command higher rates
  • How to pick a profitable and sustainable area of specialty
  • How to market your niche practice through various thought leadership and content marketing initiatives
  • How to customize your practice management software to your niche

Register for the webinar here.

Citrix Sharefile logo

This month: Free online learning from Citrix ShareFile

Last week, I shared information about a free webinar that might benefit Arizona attorneys—and I promised news of a second.

Here’s the news.

Citrix ShareFile is offering a webinar to members of the State Bar of Arizona this Wednesday, Feb. 24, on the topic of technology tools and profitability.

The speaker is Gene Marks, whom you can read about here.

All the detail:

DATE: Wednesday, Feb. 24, 2:00 p.m. EST (do the math)

TOPIC: 5 Technology Best Practices That Will Improve Your 2016 Profitability

Citrix Webinar Gene-Marks

Gene Marks

SPEAKER: Gene Marks—Book author and thought leader Gene Marks helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies so they can make profitable decisions. Gene also writes columns every day on business, politics and public policy for the Washington Post and weekly for Forbes, Inc. Magazine, Entrepreneur and the Huffington Post.

OVERVIEW: Join us for this webinar where columnist, author, business owner and technology expert Gene Mark will share with you his thought on five best practices that will most impact your company’s profitability in the next year. During this session will discuss how smart business owners and managers are: increasing revenues from their existing customers; reducing exposure to data breaches and other losses; improving employee productivity, efficiency and satisfaction -maximizing investments and growing their businesses; minimizing overhead and structural costs.

More information and a registration link are here.

Citrix Sharefile logo

This month: Free online learning from Citrix ShareFile

This month, two free webinars will be available to members of the State Bar of Arizona via Citrix ShareFile. The first will be this Thursday, Feb. 18. (I’ll share next week’s webinar soon.)

Here’s the important information:

Citrix ShareFile has partnered with expert speaker Rasheryl McCreary to host a leadership webinar this month.

DATE: Thursday, Feb. 18, at 1 p.m. EST

TOPIC: How to elevate your personal brand to attract your ideal customers

Citrix webinar Rasheryl McCreary

Rasheryl McCreary

SPEAKER: Rasheryl McCreary – As a personal brand strategist, leadership presence expert and host of the new podcast Communicate With Impact for Virtual Teams™, she helps Fortune 500 companies, business owners, and others identify, communicate, and leverage their authentic personal brand.

WEBINAR OVERVIEW: This webinar will provide you with the tools to elevate your authentic personal brand in ways that attract and delight your ideal customers. Learn how to craft your “Brand P.I.E.™” – a simple formula for leveraging your Presence, Image and Environment in ways that make you stand out, increase your visibility, and keep your customers coming back for more.

More information and a registration link are here. 

blog

First of all, the second half of that title is highly unlikely. I will speak to my titling minions right away.

But what I’m curious about today is: What can you tell me about your blogging successes?

Or at least about your blogging not-disasters?

Why do I ask? Well, later in March I will be delivering a webinar to attendees across the country on the topic of blogging. It’s titled “Top Tips for Bar Bloggers,” and you can read more about it (and even register!) here.

Screenshot of a teaser for my upcoming blogging webinar (yes, I know, they put too many words on the slide).

Screenshot of a teaser for my upcoming blogging webinar (yes, I know, they put too many words on the slide).

Two little boggles about that title:

  1. I definitely should have added a number. You know, “Tim’s 7 Blogging Tips,” or “11 Blogging Tips That Will Make You More Attractive.” After all, we know from SEO and just, y’know, people that folks respond to numerals, and they like to be told there will be a takeaway they can count on.
  2. The other thing about the title: I’m not sure blogging strategy for bars should be any different than blogging strategy for any other niche. It’s about differentiation, writing, and (relatively) compelling content.

That’s why I’d like your thoughts on blogging:

  • Are you a blogger who has a top tip or two?
  • Do you read blogs that seem to “get it” and that serve your needs well? If so, what single thing do you like about those blogs?

If I steal/use one of your ideas, I promise to give you credit in the nationally delivered webinar (I joke about a lot, but never about giving credit for great ideas).

Deal? Deal.

Write to me at arizona.attorney@azbar.org.

And here is a screen-shot of the registration page. No reason that you too could not register, right here!

NABE webinar on blogging by Tim Eigo 03-2015-page0001

If you’ve read this far, you deserve a treat. Here is a GIF I am expecting to use in my webinar. It’s about the importance of timing in blogs. But moving cats is always a win.

Blog content is important. But your timing is important too. Because cats.

Blog content is important. But your timing is important too. Because cats.

If you are seeking some lunchtime learning, a few upcoming webinars may fill the bill. The following are co-sponsored by Fordham Law School and The National Law Journal.

They are free to “attend,” but pre-registration is required. (See below for web registration details.)

And are any of the topics something you’d like to see covered in Arizona Attorney? Let me know, and we could slot an article.

Here is the information from Fordham:

Ethical Issues for Criminal Practitioners
October 2, 2012 at 1 p.m. Eastern

Panelists will focus on the ethical issues that often arise during criminal cases and the recent developments in ethics and professional responsibility.  Speakers include: Hon. Jed S. Rakoff, Judge for the U.S. District Court for the Southern District of New York; Bruce Green, Professor and Director of the Louis Stein Center for Legal Ethics at Fordham Law School; Rita M. Glavin, Partner at Seward & Kissel LLP; and Sylvia Shaz Schweder, Assistant U.S. Attorney for the Eastern District of New York.

The Foreclosure Crisis in the Courts
October 16, 2012 at 1 p.m. Eastern

Discussion will center on important trends in foreclosure law in the wake of the housing crisis. Speakers include: Nestor Davidson, Professor of Law and Founding Director of the Urban Law Center at Fordham Law School; Bruce J. Bergman, Partner at Berkman, Henoch, Peterson, Peddy & Fenchel, P.C.; and Meghan Faux, Director of the Foreclosure Prevention Project at South Brooklyn Legal Services.

Navigating Prosecutorial Discretion in Immigration Law
October 30, 2012 at 1 p.m. Eastern

President Obama’s recent prosecutorial discretion initiative, the Deferred Action for Childhood Arrivals (DACA) relief process will be the focus of discussion. Speakers include: Jennifer Gordon, Professor of Law at Fordham Law School; Marielena Hincapié, Executive Director at the National Immigration Law Center; and David A. Martin, Warner-Brooker Distinguished Professor of International Law at the University of Virginia School of Law and Deputy General Counsel, Department of Homeland Security (2009-2011); General Counsel, Immigration and Naturalization Service (1995-1998).

The Boundaries of Fair Use After Cariou v. Prince
November 13, 2012 at 1 p.m. Eastern

Panelists will analyze the decision waiting to be made in Cariou v. Prince and the impact the case will have on the boundaries of visual art, fair use, and freedom of expression, particularly in visual art. Speakers include: Sonia Katyal, Joseph M. McLaughlin Professor of Law at Fordham Law School; Dale Cendali, Partner at Kirkland & Ellis LLP; Virginia Rutledge, Attorney and former Vice President and General Counsel for Creative Commons; and Christine Steiner, Special Counsel for Sheppard Mullin Richter & Hampton LLP.

To register, go to law.com/ethics, law.com/foreclosure, law.com/immigration or law.com/fairuse to register.

Dates:

  • October 2, 2012 (Ethics)
  • October 16, 2012 (Foreclosure)
  • October 30, 2012 (Immigration)
  • November 13, 2012 (Fair Use)

Time: 1 p.m. – 2 p.m. Eastern