the-future 2 road sign editorial calendar story ideasAs we head toward the end of August, I confront my annual challenge of writing an editorial calendar, this time for the magazine’s 2016.

Let’s get together, shall we?

As always, I benefit greatly from the insights of readers, who offer me ideas for content. Those ideas typically arise from:

  • New things happening in law practice
  • New niche practices that are growing
  • Crazy-important topics that legal publications have failed to cover in sufficient detail (or at all)

I’ve heard all such ideas, and following that, we really do strive to address those issues in the coming year.

So consider this an open invitation for your ideas, of all kinds. They are welcome anytime, but contacting me in the next few weeks would help ensure those ideas get into our formal editorial calendar. (Curious? You can see our 2015 calendar here.)

Write to me at arizona.attorney@azbar.org.

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Today, because I am still seeking great story ideas for 2013, I share my editor’s column from the July/August Arizona Attorney. Contact me with ideas—or most anything—at arizona.attorney@azbar.org.

Ever wonder what most interests magazine folks? Here it is: What’s next.

Even here, in the land of articles written on paper (paper!), we seek to examine what’s around the bend, not just what’s already occurred.

The reason for that is simple: What has happened in the law is certainly worthy of analysis. But what’s coming tomorrow, next week and next year may wreak havoc or happiness in your law practice and legal career. A firm and clear focus on the future is what your work life needs.

I’m thinking on that topic as I ponder two magazine initiatives.

The first is our annual Editorial Calendar, which I’ll construct in the next month. That “roadmap” sets us on a trajectory, but it is valuable only insofar as it gives you useful insight and actionable news.

I invite you to share with us your thoughts for upcoming story ideas. Tell us what legal topics you believe we should cover in 2013. They may be broad or specific, profile ideas or trend stories. They may be about a particular case or law, or about a new practice area.

Write me at arizona.attorney@azbar.org.

In case you were wondering what we’re about, here is our mission statement, which I keep in mind as I think on the magazine’s content: 

  • Arizona Attorney helps our readers do their job better—more efficiently and profitably—through editorial content that is analytical and topical.
  • Arizona Attorney is a practical resource and a valuable tool for Arizona lawyers on matters related to their practice, the justice system, the regulation of the legal profession and the improvement of the quality of legal services.
  • Arizona Attorney strives to be the number-one source of legal news and information and the best forum for Arizona lawyers.
  • Our content sparks stimulating discussion through the presentation of challenging and thoughtful ideas.
  • We take an active role in creating a community in which lawyers can better connect with each other.

Our focus on the future may be best achieved by conversing with people who are inhabiting it. Lacking a time-machine, that takes me to our second initiative—our aim to create a “law school bureau.”

We are having conversations with Arizona law students and law schools right now. Our goal is to collaborate on articles that are forward-looking and that serve practicing lawyers as well as law students. The result may occasionally be a story about a new endeavor at one of the schools. More often, we expect the articles to be about the wider legal community.

Whether you’re a new lawyer or an experienced one, I welcome your ideas on that and all our initiatives.

We’re on the hunt—for stories.

In the coming months of 2011, we at Arizona Attorney Magazine will cover a wide range of topics, and you could be the author of one of those articles. There are many benefits to writing for the magazine, but here’s just one: Writers are seen as subject-matter experts in their law practice area—and exposure to more than 20,000 lawyers and decision-makers throughout the country is all upside.

If you’re interested in writing, contact me. I’d love to work with you.

And, as always, if you have other story ideas (or complaints, compliments or baskets of holiday cheer to drop off), write to me.

Here are some of our story topics and the month they may be published. (But contact me soon—we begin issue development well in advance of the issue dates.)

March

  • Expert Witnesses
  • Expert Witnesses Since the Arizona Move to the Daubert Standard

April

  • Social Networking
  • The Mobile Lawyer

May

  • Employment Law in a Down Economy

And throughout the year we seek:

  • “Legal Landmark Essays”—short essays on noteworthy legal/historical events or cases whose anniversary falls in 2011.
  • “Earthwise Lawyering”—Stories on climate change and law/law practice.
  • Arizona Statehood Stories: 2010 was the centennial of the Arizona Constitution, and 2012 will be our statehood centennial. Write for our two-year celebration of the Copper State’s history.