Just as Arizona Attorney’s October issue was going to press (an issue dedicated to law office management, of all things), a unique video competition came to our attention. And it may be a way to highlight your firm or office.

The American Bar Association’s Law Practice Management Section has announced the first-ever “Law Video Awards,” to recognize the best law firm and legal industry videos. There are four categories: Large Firm, Small Firm, Legal Consultant/Vendor/Organization (open to any legal-related organization) and Short Video.

The submission deadline is September 30, and winners will be announced in November.

Are you ready for your close-up?

Here is a link to more information. And below is the complete ABA press release.

American Bar Association’s Law Practice Management Section Announces Inaugural “LPM Law Video Awards” Honoring Top Law Firm and Legal Videos

Chicago, IL (August 15, 2011) – The American Bar Association’s Law Practice Management Section (LPM) is pleased to announce the first ever “Law Video Awards,” which will recognize the best law firm and legal industry videos in four categories: Large Firm, Small Firm, Legal Consultant/Vendor/Organization (open to any legal-related organization) and Short Video.

The Law Video Awards are taking place at the 3rd Bi-annual ABA Law Firm Marketing Strategies Conference, November 8-9, 2011, at the Four Seasons Hotel in Philadelphia, PA.  Focusing on business development strategies for law firms, the Conference provides attendees with practical advice from leading attorneys in the field today.

As a new addition to the Conference, the Law Video Awards will examine the increasing use of videos by law firms for promotional purposes. Video submissions are being accepted and will be previewed and honored during a special Golden Gavel Award Ceremony on Tuesday, November 8. For complete information on the Conference and registration to attend, visit ABA Law Firm Marketing Strategies Conference 2011

“There is a growing recognition that video is increasingly becoming an important part of the law firm marketing mix, and firms and organizations that have created innovative and interesting videos are benefiting,” said Micah Buchdahl, Chair of the ABA Law Firm Marketing Strategies Conference. “The ABA and LPM are well positioned to organize and create an innovative and entertaining program to highlight the best videos in the law business.”

“The power of video as a business development and marketing tool is undeniable,” added Nick Gaffney, Vice Chair of the ABA Law Firm Marketing Strategies Conference and Director of the LPM Law Video Awards. “For years, professional services firms have used video for public relations, training and recruitment, and it is crucial that the legal profession keeps pace with the leading accounting and consulting firms. While some law firms are just beginning to explore the use of video, the marketplace is demanding more and better content.”

Winning videos will be selected by a panel of judges and the public. Entries will be reviewed using eight criteria:

  • Creativity
  • Marketing of the Video
  • Tangible Results
  • Overall Design
  • Copywriting
  • Use of the medium
  • Memorability
  • Popular appeal

All video entries must be submitted by September 30, 2011. In addition to awards in each of the four categories, an overall “Best in Show” award will be handed out (voted on by conference attendees).

Additional details about the Law Video Awards can be found on the call for entries page.

The ABA Law Practice Management Section is a professional membership organization providing resources for lawyers and other legal professionals in the core areas of the business of practicing law — marketing, management, technology and finance.

With nearly 400,000 members, the American Bar Association is the largest voluntary professional membership organization in the world. As the national voice of the legal profession, the ABA works to improve the administration of justice, promotes programs that assist lawyers and judges in their work, accredits law schools, provides continuing legal education, and works to build public understanding around the world of the importance of the rule of law.