Imitation may be the sincerest form of flattery. But in the world of words and images, asking to reprint is right up there.
That’s why I was pleased to hear from the folks at the very smart and often witty Lawyerist.com. Those talented people spotted out January issue and said, We gotta have some of that.
OK, it was more office-appropriate than that. But you get the picture. Click here to see where the Lawyerist has featured the article by Melissa Kovacs.
For people wondering how that kind of wonderful happens, the recipe is simple:
1. Work with super-smart writers like Melissa Kovacs, who could describe a topic like Big Data in a way that even I could understand it.
2. Ensure that the article is a reasonable length, one that does not kill forests or cure insomnia. (Again, all Melissa.)
3. Find a way to feature it in visually appealing ways. In our case, we made it our cover (kudos to Art Director Karen Holub) and had a great opening spread (Karen again). Then include some sample infographics from the ever-appealing federal government data sources (no joking; they’ve got great stuff!).
4. Then edit the piece as lightly as possible, because its spirit could be crushed otherwise (the lack of editing is where I came in).
Congratulations to Melissa for her smart and well-written take.
I wish you all the sincerest form of flattery, sincerely!Follow @azatty