big data word cloud

Big and small intersected in a great way this month, in the cover story for Arizona Attorney Magazine.

Our topic is big data (or Big Data, if that’s how you roll). We’ve grown accustomed to hearing about the power of large-scale data to alter the modern experience—for example, just think of how many results you get when you Google … anything, really. The vast amounts of digital information available to us have transformed our lives. (Plus, technology’s only just getting warmed up.)

Dr. Melissa Kovacs of FirstEval

Dr. Melissa Kovacs

But we wondered how Big Data affects lawyers and their cases. And that’s where the talented Melissa Kovacs comes in.

Dr. Kovacs described a few practice areas that could benefit greatly from a wise use of large datasets. In her essay, she also describes how this data can be illustrated in highly visual ways; that will be a benefit to lawyers, juries, other fact-finders—and to lawyers themselves, who may be numbers-averse (guilty as charged). Her whole story is here.

But I mentioned big and small; what’s up with that?

Put simply, Melissa’s article is concise—blissfully so. It cuts to the chase and does not inundate readers with too much information. But can we have such shorter stories for the cover feature? Sure. Why not?

It’s not uncommon for magazines to reserve the cover for only their longest, weightiest pieces. And sometimes that makes sense.

But Melissa’s piece is timely, relevant, and well written. And I love the fact that our cover image of a tsunami of information is wedded to an article that can be consumed easily. It’s a tranquil pond illustrated by a tidal wave.

Arizona Attorney Magazine, January_2016 cover

Come on in; the water’s fine. Read the whole thing here. And read more about her firm FirstEval here (be sure to read her blog posts; they’re good, and not just good for a data scientist, but truly good!).

Opening spread for our data story by Melissa Kovacs, Arizona Attorney, January 2016.

Opening spread for our data story by Melissa Kovacs, Arizona Attorney, January 2016.