Here is a preview of my editor’s column in the January 2016 issue. It’s all about the arts, baby, and getting those submissions in by January 13:
Vision in, vision out
Sure, creativity may reflect individual talent. But it may take a community to spur your muse.
Oddly enough, it was an advertisement—for our annual Creative Arts Competition—that made me think of that. For it is our experience that marketing matters, and although there are many talented lawyers in Arizona, getting them to submit their work by our deadline of January 13 takes prodding and cajoling. And part of that encouragement comes via ads.
Our current ad seeking submissions from artistic attorneys is on page 23. But only the close-reader will note that the ad is part of a four-month series, each with a slightly different headline. The ads were created by our own talented Production Manager, Michael Peel. And the headline variation? Crowdsourced, o’course. I’ll get to that in a minute.
First, though, I ask your help in communicating a contest rule change to your own crowds: Those submitting photos are now limited to a maximum of 15 submissions. We’ve found that digital photography makes it all too easy to submit 30, 40, even 100 photos. No mas, as Ansel Adams probably said. Friends don’t let friends submit terabytes. (Enjoy all of our legalistic rules here.)
Back to our rotating headlines.
You’ll see that our current ad asks readers if they’ve “got verve?” In previous months, we asked if they’ve got passion, inspiration, and oomph. Yes. Oomph.
Those were merely the most popular arty-nouns among staff who voted on the visual array displayed and available in our office. “But” (you ask), “what ended up on the cutting-room floor? What words were rejected?”
I’ll tell you. And then I want you to write to me to say which of those terms you think deserved a better fate. What are your faves?
Here is the also-rans list, each preceded by the question “got … ?” ideas – forte – moxie – insight – creative – imagination – voice – entries – vision – knack – flair – skills
Tell me which you prefer—and why—and I may pick my own most-creative responder. I’m at firstname.lastname@example.org. I’ll determine the most headline-worthy riposte, and you may win your own little something–something for your troubles.Follow @azatty