The drone-y little stats monkeys at WordPress have done it again, providing a wealth of detail about this blog’s performance in the past year. You can read the complete report here.
Here’s a little of their overly kind blogbabble:
“Madison Square Garden can seat 20,000 people for a concert. This blog was viewed about 66,000 times in 2014. If it were a concert at Madison Square Garden, it would take about 3 sold-out performances for that many people to see it. There were 623 pictures uploaded, taking up a total of 183 MB. That’s about 2 pictures per day.”
Nice, right? But as I am committed to transparency, I must admit: The numbers disappoint me. And that is because blog readership is down.
I can hear your jaw hitting the floor, your disbelief is so palpable: “A nichey law blog, in Arizona, not garnering readers? Get out!”
Setting aside your hurtful snark (yes, I can detect it), there are a few reasons for the decline (from a high of 130,000 views in 2012 to last year’s 66,000):
- Not enough puppies and kittens
- Low-quality posts (or maybe too much law-ishness)
- Busier, less curious readers
- Facebook sucks
I am wagering my money on options 2 or 4. As a writer, I always have to be willing to look to myself first for reader disengagement. But then there’s Facebook …
Facebook’s own little algorithmic bots constantly vary the processes by which they prioritize and make visible people’s posts. I have heard from many mere mortals such as myself who have seen their readership plummet: Posts that formerly would garner 300 views now result in 17, or 11, or 4. And because Facebook is one of the places I post my blog every day, the impact has been severe.
The “solution” offered by Facebook’s dark lords is pay for play: Facebook paid ads will get us all back where we were, they claim.
Well, for those of us with little budgets and even less inclination to participate in the FB scam, I’m back to my other solutions: Ever improving my writing and composition, and, of course, more puppies. Here you go, and Happy New Year.Follow @azatty