Marian Yim (far right) was one of the honorees to receive the national Trailblazers Award at the annual NAPABA Convention, November 2014.

Marian Yim (far right) was one of the honorees to receive the national Trailblazers Award at the annual NAPABA Convention, November 2014.

Last month, Arizona was privileged to host a national conference of lawyers and law students. The National Asian Pacific American Bar Association (NAPABA) event featured quite a few excellent seminars and plenary sessions—plus a Mercedes raffle. (I mentioned one of its signature events here.)

Among the things NAPABA gets right is the use of video to draw people in. They were effective at marketing the conference in advance and as tools to tell stories from the event once it was done.

Attorney Jared Leung, President of the Arizona Asian American Bar Association, kindly shared three of those videos. I pass them on with the hope that other event organizers will take their lead. (All videos are courtesy of Ty Ng of TwinTygr Films.)

The first video offered a broad overview of all the conference’s highlights:

The next video demonstrated the group’s community-service efforts benefiting Packages From Home and the veterans it serves. As Jared said:

NAPABA_logo“Barry Wong was instrumental in setting this wonderful community project at the NAPABA Convention.  It would not have happened without his leadership on this. Also, over 25 of you woke up early on Sunday morning, arriving at the Convention at 7 am to help set up the ‘production lines’ for the convention participants to pack the boxes. We had planned 2 hours to pack 300 boxes, but we ended up using a little over an hour and packed 315 boxes. The support and excitement was overwhelming and far exceeded our expectation. Your support was crucial to the success of this event. Thank you all so much!!

Here’s the video:

OK, best for last. Finally, Jared shared a video of the speech given by Marian Yim as she accepted the national Trailblazer Award. And Jared reminded attendees, “Marian gave us a challenge at the end of her speech: What kind of new APA lawyer are you going to be?”

I think that question could be asked of all attorneys. Here is the video of Marian:

Members of the Arizona Asian American Bar Association gather at the annual NAPABA Convention, Nov. 2014.

Members of the Arizona Asian American Bar Association gather at the annual NAPABA Convention, Nov. 2014.