This past week, two lawyers contacted me, asking how to be included in the Arizona Attorney Blog Network.
Fortunately, they contacted the right guy. After a few questions and a quick view of what kind of content they were posting, they were listed on our site.
But then I wondered, as I often do: What do those lawyers and law firms get out of the blogging experience? What are their goals for using the medium? And do they feel they’ve been successful?
(I know; I could simply ask them those questions. Well, they really just wanted us to post their content without a lot of jibber-jabber. But maybe next time.)
I admire those lawyers who opt to blog. They not only carve time out of busy practices; they also weather the critique, overt and covert, of others, who insist that blogging is either a time-sink or an ethical minefield—or both.
If you’ve ever wondered about the same issues, and if you think the answer is to abandon blogging, take a look at an interesting post from the U.K. Titled “Are Blogs Any Use to Law Firms?” it examines some of the elements that may make a blog not worth a lawyer’s time.
But if you’re nodding in agreement, you should pause your head-bob to read Joe Reevy’s complete post carefully. No; he’s really not saying that blogging is a waste of time—quite the opposite. Instead, he makes concrete suggestions that may yield more positive results for your legal blog.
If you consider and implement Reevy’s three strategies for success, you will likely see a spike in engagement with your audience. And that—not just increased billings—is what it’s really all about.Follow @azatty