Tim Corcoran, LMA President, speaks in Phoenix on Thursday, March 13, at the State Bar of Arizona.

Tim Corcoran, LMA President, speaks in Phoenix on Thursday, March 13, at the State Bar of Arizona.

This Thursday, an event at the State Bar of Arizona is absolutely worth your time. Here are 3 reasons you should attend:

  1. The presenter’s first name is Tim.
  2. The presenter is a committed blogger.
  3. The topic is law firms and money. You like money, don’t you?

The event is a production of the Southwest Chapter of the Legal Marketing Association, a group I’ve been privileged to collaborate with numerous times before (here’s the most recent).

The title of the event is “Demystifying Law Firm Finance for Marketing and Business Development Professionals,” and it occurs Thursday, March 13, from 11:30 am to 1:00 pm.

More detail and a registration link are here.

As the LMA describes it:

Legal Marketing Association logo“This interactive discussion will cover how law firms made money yesterday and how they will make money tomorrow. Tim Corcoran will discuss the role of Alternative Fee Arrangements (AFAs), Legal Project Management (LPM), Business Process Improvement (BPI), Legal Process Outsourcing (LPO) and Big Data on the law firm of the future. This program is designed to demystify law firm finances so legal marketing and business development professionals can sit at the table as equals with finance professionals and firm leadership.”

“Tim will also provide an overview of the changing face of law firm finance, from the long-time R.U.L.E.S. approach to the more modern Learning Curve approach.”

Corcoran is the 2014 President of the LMA, and we are fortunate to have him come to Phoenix. The experienced executive “advises law firm leaders how to profit in a time of great change, with particular emphasis in strategy, business process improvement, legal project management and business development.”

And, as I alluded to at the top, he is the author of Corcoran’s Business of Law blog.

I am disappointed to say that as this program begins, I’ll be en route to Chicago for a presentation of my own. But I look forward to hearing about Tim’s message.

Again, here is a link to register.