Happy Change of Venue Friday! As we get closer to the holidays, I thought you might enjoy this piece that comes from The Onion.
Or, at least, I thought it came from The Onion. But then I realized it was a special deal that came from the American Bar Association (those wags).
Here is the pitch:
“ABA invites you to experience exceptional sommelier-approved wines personalized for you or your firm at a special discounted price. White or red, dry or fruity—select the wine that suits your palate and custom-label it to your liking. Don’t miss this limited-time opportunity! Order by 12/15 for delivery by 12/25.”
That alluring and vine-y call points us to a sales page; click here to head over.
Once I was there, I realized that the offer allows you to create your own semi-custom label for a variety of wines. This, it was intimated, is the quintessential gift that the discerning lawyer and law firm will be handing out this holiday season.
Intrigued, I searched high and low for the best of the boxed wine that we could distribute for Arizona Attorney partners. But I guess boxed vino is not the superb oenophile experience the ABA seeks to impart.
So here at the magazine, we won’t be buying any wine to re-gift. But I couldn’t resist using the site’s cool “create your own label” tool. I led this post with one of my semi-custom artworks. And here is another of my favorites:
I suspect the ABA thought only serious purchasers would fiddle around with their label-maker, so I apologize to them in advance for pointing people to the label page and saying, “Have at it.”
Have a great weekend. And if you decide to get me a gift with a really good nose, I prefer reds.Follow @azatty