Arizona has been abuzz over the opening of what some describe as an Apple plant (although, if we take off our booster hat, it’s really a non-Apple manufacturing facility. But that’s OK.)
As I followed the fascinating story (and how a school board in Gilbert nearly put the kibosh on the whole deal; read here and here), I was pleased to see how an Arizona law firm has been featured by Apple.
Of course, Apple is always pleased to relate stories of how folks in business make great use of its iPad. After all, it wasn’t so long ago that folks tended to think of the product as a luxury item that was enjoyable but not business-centered. (Yes, we at Arizona Attorney Magazine have tried to convey the contrary view, but lawyers can be resistant.)
That’s why I was doubly pleased at the coverage given to Phoenix law firm Fennemore Craig, especially via a case study (published in 2012) and a cool new video featuring partner James Goodnow.
(Viewing the great coverage of Fennemore by Apple, I asked the firm if it received any benefits from being in the Apple campaign. I got a response from one of the firm’s communications pro, the extremely helpful Linda Vejnoska, a senior account executive at R&R Partners, who confirmed that “the firm did not get any enticement or discount from Apple.” But how did the two get connected? “A story about Fennemore’s usage of the iPad was in the Republic,” Linda continued, “which got picked up on the Gannett wire, and Apple actually called Fennemore.” Thanks, Linda!)
Because Apple is nothing if not multimedia, why don’t you start by clicking here to watch the video.
And here’s an excerpt from the case study that describes the work of Goodnow and partner Marc Lamber:
“Lamber and Goodnow, who focus on catastrophic injury and wrongful death cases, provide iPads to clients creating instant ‘red phone’ access to the Fennemore Craig legal team. The iPads enable clients to provide key information as it happens such as photos, video logs and signed release forms. It’s instant access to information for clients to receive and provide information and a lifeline helps level the playing field against those with limited resources. In courtroom situations, they can link their iPads to multimedia systems bringing exhibits and presentations to life on individual screens for juries, opposing counsel and the judge.”
Here’s more from the case study:
“If there’s one thing lawyers have too much of, it’s paper; boxes and binders, folders and reams and piles of paper. But at Fennemore Craig, a full-service legal firm based in Phoenix, Arizona, iPad is enabling them to go paperless, saving money and becoming more efficient.”
“‘You used to have three or four copies of everything,’ explains Marc Lamber, one of the firm’s Directors and Chairman of the Plaintiffs’ Personal Injury Practice Group. ‘You could have ten thousand pages of documents for each case. But now it’s on the iPad. You want to highlight a document, underline something, annotate it, or add a note that this page is important? Now you can do all that on an iPad.’”
Keep reading here.
That all makes me wonder: How is technology transforming your practice? Maybe you’re handling matters in an innovative way—so much so that we should cover your work in 2014 via our NextLaw coverage.
Curious about NextLaw? I’ll write more about it in the coming week.
Contact me at email@example.com.Follow @azatty