social media heart love

… but maybe it’s just me.

This Friday, I will join a fellow Bar communicator as we present a seminar on how association leaders can best deal with media—not news outlets, but all the other media that takes up our day: everything from press releases and websites to social media.

State Bar Chief Communications Officer Rick DeBruhl will cover legacy mainstream media channels. I’m the social media portion of the edutainment. Our shared title is “Dealing with the Media—From Mainstream to Social.”

And I’d like your help.

The audience will be attending the annual conference of the Arizona Society of Association Executives (you kind of knew they must have an association, didn’t you?). As they describe themselves:

“AzSAE is for all levels of management and all types of nonprofits, from chief executives to staff managers and from international trade associations to local philanthropic organizations.”

Have you spotted the challenge faced by the event’s speakers? The audience will range from folks who understand communications like the back of their hand, and those who oversee an association and may know little about the topic.

Hmmm. How granular to get? But if we remain general, we’re bound to annoy the more fluent parts of the audience who may be hoping for nuts-and-bolts takeaways.

So I wonder if you have a suggestion for our portion of the event. I’m nearly done with my presentation prep, but then it occurred to me that I should crowdsource a solution (why it took a social media maven so long to stumble on that notion is a mystery).

You may know little about associations (congratulations). But before you avert your gaze, I point out that many professionals, especially millennials, identify social media and websites as key channels through which they learn association news.

One of the results from a 2012 Millennial Impact survey

One of the results from a 2012 Millennial Impact survey

In addition,you certainly know which of the member organizations you belong to “get it right” and which routinely fail to meet your expectations.

So you may be uniquely qualified to help answer these questions:

  • What communications channels work best to “reach you” about association news?
  • What techniques or tools used by associations make you feel most “at home” in an association?
  • What association strategies leave you cold and make your association appear irrelevant?

Thanks! I’ll report back about how our insights were received.