May 2013

What can event organizers learn from a man with cool glasses eating a Goo Goo Cluster?

Quite a bit, I’d wager.

Niche Digital Conference trailer

Carl Landau, Niche Digital, eats a Nashville specialty.

Happy Change of Venue Friday. That off-kilter thought occurred when a conference notification arrived in my email. I will read most all copy (words) that come my way, but typically I am loath to click through to time-sucking video content. And yet there he was, this guy, about to eat a Nashville confectionary delicacy. Click.

What I got was a charming and idiosyncratic view into the Niche Media Conference. Its annual event was in Tempe this past year, and it’s good stuff. (Yes, Arizona Attorney Magazine is niche media, and proudly so. That makes all you legal eagles “niche readers.” Congratulations!)

How do you get people to use their scarce resources—time, money, attention—to travel across country to attend an educational conference? If you’re like most organizations, you inundate prospects with emails and printed materials, flooding their minds and short patience with all of the content content content that will be available, but only if you REGISTER NOW.

Niche Media logoWe’ve all been on the receiving end of those pitches.

Well, if you’re Carl Landau with Niche Media, you try something else. You recognize that people attend events for all kinds of reasons, not all easily categorized and put in a formal box. You decide to try to connect to viewers on a deeper level. You realize that people do want content (yes, indeed), but what they yearn for is a genuine transformative experience. They want to arrive in a place whose guides (some organizations call them “presenters” or “PowerPoint drones”) will challenge them in fun and innovative ways. It’s at places like that, people think, that they will learn the most cutting-edge industry strategies.

And they may even want some local color. That’s where the Goo Goo Clusters come in.

I was at a great Nashville conference a few years ago, and I cannot say enough about that wondrous creation. I even waxed poetic about it (and its Moon Pie partner) on my Tumblr stream.

Two great tastes taste good together: Nashville specialties Goo Goo Cluster and Mini Moon Pie.

Two great tastes taste good together: Nashville specialties Goo Goo Cluster and Mini Moon Pie.

So enjoy Carl’s video introduction to the conference; it is embedded down below. The conference may be one you’ll never attend. But the video may provide you ideas about how to make your own events and content come alive, and how to get your viewers or other audience members firing on all cylinders.

For myself, I plan to steal shamelessly from the approaches Carl uses so well. (And I love that long closing tracking shot! Am I crazy, or did I see that used in Alfred Hitchcock’s TV show, when he sat in a high-backed chair far away from us in a looooong room, as the camera crept closer and closer, all while Al told us what we were about to see? Hitchcock fans, let me know!)

And I’d suggest the State Bar of Arizona might want to try an evocative video like his. But until they do, be sure to view what’s coming up at the Bar’s own June convention.

Here’s Carl. Have a great—and Cluster-filled—weekend.

Marc Miller, Dean of the University of Arizona James E. Rogers College of Law

Marc Miller, Dean of the University of Arizona James E. Rogers College of Law

Here is some news from the University of Arizona James E. Rogers College of Law: They have a new dean.

The white smoke emerged from 1201 East Speedway Boulevard yesterday, and here’s how the announcement begins:

“In an email to law faculty and staff, Provost Andrew Comrie said, ‘Marc has the vision and experience to move the college forward in a decisive manner at the dawn of its second century.’ Miller is the 12th permanent dean to occupy the position since the law school was founded in 1915.”

I have met and worked with Dean Miller on numerous occasions, and I look forward to his leadership.

More and more, it’s a challenging time to be a legal education leader. Challenging budgets are perhaps the least of law deans’ worries. More troubling is the declining interest in the law exhibited by the smartest university graduates. Law schools try and try, but demonstrating the J.D.’s value to potential applicants is an increasingly tough sell. And don’t get us started on law school debt.

I always enjoy my conversations with Arizona’s law school deans, which we reproduce as Q&As in Arizona Attorney Magazine (here’s our most recent, with ASU Law Dean Doug Sylvester). Knowing Dean Miller, it will be a robust dialogue.

So get your questions ready or send them to me now. What should I ask Dean Miller about the law school, law education or the legal profession generally?

And be sure to read the complete news story about Dean Marc Miller here.

Reality’s on hold: In response to a global shift in the legal industry, forty-five percent of law firms may have opted for “no changes needed.”

Reality’s on hold: In response to a global shift in the legal industry, forty-five percent of law firms may have opted for “no changes needed.”

This month, legal management consultant Altman Weil released another in its series of surveys describing where we are (and aren’t) in the legal services industry.

There may be few surprises for those who have been paying attention as nearly everything about the legal profession changes. But I must admit to raised eyebrows as I read down into the Altman release accompanying the link to its “Law Firms in Transition” survey. Here’s what they report. I’ll stop when I get to the surprises:

“The fifth annual Law Firms in Transition Survey shows the evolution in thinking of law firm leaders on legal market trends and how firms are responding to market changes in 2013.”

“‘There have been some dramatic shifts in opinion about the business of law over the last few years, but a lot less tangible action,’ said Altman Weil principal and survey author, Tom Clay. ‘Most firms seem to be operating in a short-term, defensive mode driven by market threats rather than opportunities.’”

“Ninety-six percent of law firm leaders say they believe ‘more price competition’ is a permanent change in the legal market in 2013, according to the survey. Additionally, eight out of ten firm leaders think ‘more non-hourly billing’ is here to stay. In contrast, only 29% of leaders report that their firms have significantly changed their strategic approach to pricing since the recession.”

I’ll pause while you re-read that last sentence. Thinking it a typo, I had more than one go at it.

Back to the press release:

“Law firms’ primary response to pricing pressure appears to be discounts. The survey found that a median of 21% to 30% of legal fees are discounted. In firms with 250 or more lawyers, the median amount of fees discounted goes up to 31% to 40%.”

“‘Discounting is not a strategy,’ said Clay. ‘In fact, it undermines the idea of value and it’s a margin killer.’”

“Ninety-six percent of survey respondents also believe that a ‘focus on improved practice efficiency’ is a permanent change in the legal market. Ninety percent of leaders say there will be ‘more commoditization of legal work;’ and 79% expect ‘more competition from non-traditional service providers.’”

Ready for the one–two punch? Here is is:

“Despite this broad consensus, only 45% of leaders report their firms have made significant changes in strategic approach to efficient legal service delivery.”

That’s called burying the lede, Altman Weil! More than 90 percent of law firm respondents are able to identify serious structural challenges that face their industry. Then, with a steely gaze, only 45 percent have actually done anything to change their approach.

Altman Weil logoAm I reading that right?

Irony affects all professions, I suppose. But it is striking that in a field in which virtually all participants have sat through a course called “Evidence,” about half of them eschew evidence-based analyses.

Is that unfair? Perhaps the global changes sweeping the law field are somehow exempting half the law firms from the revolution. Please tell me I’m wrong to be surprised at the non-reaction.

In the meantime, “Law Firms in Transition: 2013” is available for download here.

An event this Sunday, June 2, will demonstrate the strength and commitment of some Arizona lawyers.

In the mountains surrounding Lake Tahoe, a nine-member team of lawyers and “friends of the firm” at Zwillinger, Greek and Knecht are pedaling in a 100-mile bike ride fundraiser to benefit the Leukemia and Lymphoma Society. LLS is the leading nonprofit organization funding blood cancer research and helping patients and their families The ZGK team’s website states their goal is to raise at least $33,000. As of Monday, May 27, they had exceeded it (though I’ve been told they’d love to raise $50,000—hint hint).

Some members of the Zwillinger Greek & Knecht PC team last year in Lake Tahoe. From L to R: Jack Dearing, Andrew Conlin, Felecia Rotellini, Jamie Burgess and Gary Zwillinger. (Dearing, Rotellini, Burgess and Zwillinger are firm attorneys.)

Some members of the Zwillinger Greek & Knecht PC team last year in Lake Tahoe. From L to R: Jack Dearing, Andrew Conlin, Felecia Rotellini, Jamie Burgess and Gary Zwillinger. (Dearing, Rotellini, Burgess and Zwillinger are firm attorneys.)

The team’s story is well worth reading here.

The leader of the troupe is attorney Jamie Burgess, who lost his brother-in-law to leukemia in 2006. Since then, according to team materials, “He’s personally raised nearly a quarter of a million dollars on rides like this. He’s been recognized as one of the top fundraisers in the U.S.

Attorney Jamie Burgess of Zwillinger, Greek and Knecht

Attorney Jamie Burgess of Zwillinger, Greek and Knecht

The group has been meeting on the weekends for training rides. Those rides began at 5:30 a.m. and ended around noon.

This year’s team is comprised of six lawyers from the firm’s office (Jamie Burgess, Felecia Rotellini, Gary Zwillinger, Jack Dearing, Sara Witthoft and Andrew Breavington) and some others from outside the office (Andy Conlin, Paula Williams and Stephanie Mullins). “The team name is ‘ZGK Riders,’ named after our law firm, Zwillinger Greek & Knecht PC.”

According to spokesman Steve Clawson, “Each member of the group has a personal connection to cancer. They have been riding together on weekends since February averaging 60 to 80 miles each time. They also do individual rides during the week.”

More information on the Leukemia and Lymphoma Society is here.

And don’t forget you can make your own dent in the diseases without pedaling or perspiring yourself. Contribute to the team’s efforts here.

Leukemia and Lymphoma Society Team in Training logo

Happy Memorial Day (and be sure to view some Arizona events to commemorate the day).

Marine at Vietnam Memorial on 4th July 2002 (via Wikimedia Commons, photo by Meutia Chaerani - Indradi Soemardjan)

Marine at Vietnam Memorial on 4th July 2002 (via Wikimedia Commons, photo by Meutia Chaerani – Indradi Soemardjan)

Pioneer & Military Memorial Park, Phoenix

Pioneer & Military Memorial Park, Phoenix

With any luck, you’re already well into planning—or enjoying—your Memorial Day weekend. On this Change of Venue Friday, I share a few events in Phoenix and Tucson that commemorate the service of those in the armed services.

First, in Tucson.

Memorial Day 2013 bouquetOn next Monday and the weekend before, both South Lawn and East Lawn Palms Cemeteries will hold events to recognize those who sacrificed for their country. Details vary, but each cemetery will include guest speakers delivering remarks. All the background is here.

And in Phoenix, the Pioneers’ Cemetery Association will be hosting that cemetery’s 30th annual Memorial Day observance. That event on Monday, May 27, will include remarks by Marshall Shore, the Hip Historian, among others.

More detail on the Phoenix event can be seen below.

Have a wonderful weekend.

Pioneers Cemetery Memorial Day 2013

Morris Institute for Justice LogoEthics and justice combine in a seminar next Friday, May 31. I heard about it via a great colleague over at the Arizona Foundation for Legal Services & Education. Let me pass on some of the details.

The legal education seminar is being offered by the Morris Institute for Justice, and the presenter will be Geoff Sturr on the topic of ethics and conflicts.

Lawyer Geoff Sturr of Osborn Maledon

Geoff Sturr, Osborn Maledon

Geoff is a partner at Osborn Maledon, and I asked him to provide some more detail on what he’ll cover:

“Thanks for your interest. The seminar will focus on three areas:  conflicts, confidentiality and candor (which will include, among other things, conduct in negotiations). It will provide an update on recent decisions and opinions, and pending or anticipated rule changes. The primary target audience will be civil practitioners, but I hope to cover issues of interest to criminal and government lawyers.”

In case you don’t know them, the Morris Institute describes itself as “a non-profit organization dedicated to protecting the rights of low-income Arizonans.” Read more about them and their work here.

As you may surmise, CLE credit will be offered for the event, which will be delivered in person at the Phoenix office of Lewis and Roca, and in a live simulcast at their Tucson office.

RSVP by May 29 to Ellen Katz at or 602-252-3432 ext. 2.

All the detail is provided below.

Morris Institute CLE flier

brain halves 1A blog post in the esteemed Wall Street Journal Law Blog on Tuesday has me facing a tough brain-teaser. A researcher (and law professor) makes the case that traditional legal education exercises only one portion of students’ brains. Professor Paula Franzese says that the law school classroom gives short shrift to what’s commonly called the creative side of the brain.

Hemispherically speaking, she says, law schools head only half-way ‘round the world, and take three years to do it.

Here’s the professor:

“‘Much of what we tend to do in the law school classroom is aimed at honing left-brain thinking,’ writes Ms. Franzese in a forthcoming essay in Seton Hall Law Review.”

“The left-brain approach emphasizes ‘reasoning through precedent.’ Students are taught the facts of a case; the strengths and holes in the arguments; how and why a court ruled a certain way; how it was different from what came before.”

“That kind of training often misses the bigger picture of things—a conceptual, contextual and empathetic understanding that gives the other side of the brain a workout, says Ms. Franzese.”

The Wall Street blog post is here.

And you can read Professor Franzese’s paper, “Law Teaching for the Conceptual Age,” here.

I promise you that I have stretched my synapses thinking about this one, I really have. And I’m still not sure I get it.

brain halves 2My memories of law school are potholed with a wide variety of amazing conversations about high-falutin’ concepts. Professor Franzese mentions Property and suggests how the focus on black-letter law could be improved and really move into Concepts. But it took me a few months of sitting and stewing in Real Property before our professor related anything remotely, um, real. Our Civil Procedure provided us windows into fascinating realms of expectation, rights, notice; all great, and all only peripherally connected to law practice. Concepts with a capital C, all.

You should understand that I appreciated (most of) those conversations (until I realized that all exams, including the Bar Exam, would be on black-letter law, and that it was up to the students to learn that law on their own; thanks, Teach).

So I think law school kept quite a bit of my brain exercised. How about you?

Socrates and his big male brain

Socrates and his big male brain

Meantime, here is yet another take on that good old Socratic dialogue. This post examines the question of whether it disadvantages women law students. And why would that be? Because male students are so damned enamored of their own voices and certain of their analyses that classrooms reverberate with their grand male thoughts. Or something.

I recall many hours of law school class that were highjacked by the drone of students who decided to use others’ tuition-paid time to channel their inner Professor Kingsfield. And the actual professor, sensing a kindred spirit, reveled in the repartee. Because I still suffer from law school PTSD, though, I cannot recall how many of those students—if any—were women.

Not everyone agrees with the notion that the Socratic dialogue unfairly affects women more. Here is Above the Law on the topic.

pro bono gavelAttorneys give more of themselves than do those in other professions? They may be fightin’ words.

I discovered that this past weekend, when I repeated (via Twitter and in person) new research showing that attorneys rank pretty highly in the generosity department. They came out near the top in a “professional social responsibility by professions” ranking.

First, I have to say that the findings didn’t surprise me. Most of the lawyers I know give legal services for free or at a reduced price. I can’t identify many of the many professions and vendors I deal with doing the same.

And yet, when I shared the news, many people rolled their social media eyeballs at me. And those I spoke with in person were willing to declare the study “a fraud” or “a joke.”

The study I pointed to is noted here. (And the research was done by the Taproot Foundation.) As the article notes, “This ranking is created based on US Census data on hours of pro bono services provided per member of each class of profession.”

Here is more from the Taproot Foundation on the importance of pro bono in many fields.

If you need another window into how lawyers are viewed by many, simply scroll down to the comments beneath the story. Eeesh.

Here is one of the kindest remarks I got in response: When the person saw that lawyers came out near the top of the pro bono heap, her only reaction was, “I want to see the raw data on that.”

Do you also doubt the reliability of the study? Tell me what you think.

FINALLY, while I’m on the subject, I just heard from a Phoenix connection with the following question: “I’m looking for a recommendation of a corporate lawyer who may be willing to work with a small professional orchestra (501 c3) on more of a consulting basis, i.e. pro bono if possible.”

That’s all I know about the legal needs. Do you have any suggestions? Any interest in following up?

“Pima County Jail Parking Lot” by John Levy, a photography category winner of the 2013 Arizona Attorney Magazine Creative Arts Competition

“Pima County Jail Parking Lot” by John Levy, a photography category winner of the 2013 Arizona Attorney Magazine Creative Arts Competition

Last fall, I wrote about the pleasure I take in Facebook’s then-new broad profile photo. I argued that it could especially be useful for businesses on that social media channel.

The question of whether to keep your message’s delivery unchanging and rock-solid, or to alter it in ways permitted by Facebook, is not an easy question. I pointed out that, as an editor on a monthly magazine, I like to visually feature a snapshot of each month’s cover story.

This is May, though, and I faced the dilemma of representing our arts competition winners. Last year, I decided to curate my own shot (see below). The result was a mass of art supplies surrounding our May issue. I still like it (though opinions may differ).

Arizona Attorney Facebook Screen shot May 2012

Arizona Attorney Facebook Screen shot May 2012

This year, though, I tried something else: featuring some of the great visual work that won our prizes.

Therefore, if you go to the Arizona Attorney Magazine Facebook page this month, you will see that the broad cover image changes about six times throughout the month. Those changes give us the chance to display a variety of great work in the categories of photography and painting.

Our page is at

I just changed the image this morning, so it now displays John Levy’s photograph “Pima County Jail Parking Lot.”

To see all the photos, past, present and future, be sure to “Like” us on Facebook. And stop by our photos page to see what else we’ve shown.

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