I am in Denver this week (my first time here; can you believe it?), where I’m attending a great communications conference. While here, I am pleased to be leading a panel on how to manage the avalanche of content that seems to overwhelm us (rest assured, our actual title is much nicer than that).
Whenever I travel for work, I try to find great ideas to steal learn from. And that’s what takes me to an award-winning blog site: Solo in Colo.
I invite you to look it over. The website, created by the Colorado Bar Association (“Colo”) aims to give voice to the wealth of solo-lawyer knowledge and experience. (The Colorado and Denver Bars are also hosting this week’s national conference, so they’re talented and generous!)
I am used to my own avalanche of content that I must create, curate, rewrite and post. But even given the horrorshow that is my daily calendar, I am in awe of this site. It includes a breadth and depth of value that continues to amaze long after they launched it.
What do you think? Should the State Bar of Arizona take on such a task? Do Arizona’s lawyers—particularly its solos—have any wisdom to impart? (That’s a trick question. They do.)
In what I am sure is no coincidence, the Denver conference includes as a speaker Merrilyn Astin Tarlton, of the great website Attorney at Work. She will speak on (Re)Building Your Blog:
“Using the real-life example of Attorney at Work, Partner/Catalyst Merrilyn Astin Tarlton shows how to create and manage a multi-author blog. She will discuss building readership, creating interaction, creating presence, content development, daily blog management and more. Plan to take good notes so you can head home with a plan to launch or spruce up your own bar blog.”
Any site whose slogan is “One Really Good Idea Every Day” and that manages multiple contributors is worth stealing learning from. Here’s to great ideas!
I return from the Mile-High City Friday evening, laden down with a treasure trove of “borrowed” ideas (and a smile that comes from cooler weather). But I’d like to hear your take on SoloInColo and Attorney at Work, and what you think of getting more voices “out there.”Follow @azatty