How’s your law practice these days? Or, as an earlier age may have asked, “Mrs. Lincoln, how was the play?”

I speak to many lawyers about just that issue, and more and more are cautiously optimistic that the economy is turning around. Of course, it turns like a container ship laden with now-obsolete goods. But still, brighter days may be ahead.

Many other lawyers, though, face one of the worst times of their careers. They reach for any answers that may help them weather this storm.

Still, though, lawyers like to put a bright face on it. How many of us, for example, are willing to call our part in the economy “stagnant”?

A bit depressing, don’t you think? Or maybe that’s just another way of being honest.

Ari Kaplan

Hats off, then, to Ari Kaplan, for that if for nothing else. Today at about noon, he addresses students at the ASU Law School—and other lawyers free in the middle of the day—to explore “How to Stand Out in Today’s Stagnant Economy.”

There’s that word again. But who is going to argue the fact?

Here is how the event is described:

Nationally recognized author Ari Kaplan presents “How to Stand Out in Today’s Stagnant Economy”

Learn how to reach the people you want to meet and successfully develop long-term professional relationships for job leads and future business. After attending this 1-hour program, you will be able to:

  • Use technology to more effectively raise your profile
  • Build stronger connections to leading professionals
  • More successfully reach out to prospective employers

In addition to teaching you proven techniques for establishing a strong reputation, becoming a more dynamic networker and honing your potential for career development, Mr. Kaplan is providing each student with a full-length audio version of his book (a $26 gift).

More information on Ari Kaplan is here and here.

Among other things, Kaplan is the author of Reinventing Professional Services: Building Your Business in the Digital Marketplace and  The Opportunity Maker, Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development

I’ll be there, and I’ll be happy to report back what his strategies are. A one-hour session may not unearth us from a stagnant economy, but every little bit helps.