A few months ago, I wrote in my Arizona Attorney column about social media. I explained our objectives and our strategy, and invited readers to take part in our evolving initiative. I’m pleased so many people have done that.

One thing I noted way down in that column: I am preparing for a presentation at a national conference on the topic of social media – and I’d appreciate your help. (It is for the annual meeting of Association Media and Publishing, formerly known as the Society of National Association Publications—SNAP was such a better acronym!).

Now, you may be thinking, A novice as a presenter … How novel! Don’t get snarky.

Well, it gets worse than that. For one thing, my proposed title was “Social Media for the Antisocial (or Understaffed).”

For a chuckle, here is my proposal that conference leaders read and accepted:

“Following this presentation, participants will be able to: 

  1. Negotiate the shoals of social media in a (possibly) risk-averse association.
  2. Learn that SM doesn’t have to be painful.
  3. Implement the 6-1/2 lessons of the moderately successful social media strategy.

“How do we use social media when we have a small staff, little support, less than mad skills—and perhaps no permission from above? How do we thrive in media that requires diverse messages, when our associations want to speak with one voice? This is a case study of one pub that plunged into SM and struggled to find the right approach. To reach users, we posted news, did surveys … and even wrote a novel online. We found that SM is the land of the unpolished, often genuine experience—where we have room to experiment and sometimes succeed.”

The printed conference program is here. The seminar is on page 4, and has been considerably sanitized for mass consumption. It’s now titled “Make the Connection: Engage Members Using Social Media.”

I have been toiling away with my fellow panelists on our seminar content. To add real-world elements to our work, they are in Pennsylvania and North Carolina. So our meetings all have been virtual so far—and hilarious, so I’m pretty confident we’ll pull this off.

But still, I’d appreciate your thoughts on a few questions:

  1. What value do you get from social media (Facebook, Twitter, Linkedin, etc.)?
  2. What value would you like to get?
  3. What annoys you about social media that you wish would stop?
  4. Would a magazine providing additional content via social media be helpful to you, or not?
  5. If you were the king or queen of social media for a day, what would you change?

Thanks for your help. More questions to come in the coming weeks—especially if I can figure out how to use social media survey applications!

Post comments, or write to me : arizona.attorney@azbar.org