It’s Change of Venue Day, so I thought I would share some of my odder ramblings. These are just a few of the notes I jotted down as I prepared for a panel presentation on social media. If they don’t make sense, all I can say in my defense is, I think I said it better than I wrote it.
Have a great weekend.
- My skill level is low, but my willingness to risk failure is high.
- Social media is the land of the unpolished but often genuine experience. And if that’s true, it’s perfect for us association types.
- Too much time is spent developing a social media policy, rather than thinking of ways to use these channels. Who can imagine a company in 1980 insisting that a committee be convened to draft new voluminous “Fax policies” before they buy their first fax machine?
- It’s fun. It’s challenging. And it gives me the monthly opportunity to scoop others.
- Roam widely, but with a local angle/target.
- Stop thinking of social media as anything except a new channel.
- Twitter is not just about what people had for lunch.
- Each channel is nothing more than an alternative story form. You wouldn’t refuse to ever have photo essays, or to include sidebars, or charts. Social media is just a new channel that might fit particular content well.
- Perhaps the problem is the title: Many of us are not super-social, so the phrase “social media” seems jarring. Maybe there should be cocktails.
- Speaking of cocktails: Another editor told me that if he attended a 2-hour party and got 1-2 connections/leads out of it, he chalked it up as a success. But if gets the same result out of 2 hours in social media, he feels it’s a waste of time. What does that mean?
- Be fearless. Learn by trying. A mistake scrolls away very quickly.
- It’s rapidly becoming not acceptable to have two-way conversations in real life but one-way communication in e-news. Social media may empower your membership.
- Here’s what’s not true: “If I wait this out, this stupid trend will go away.” But this is not about the particular channel—which probably will go away or morph into something else—it is about learning a new habit, new ways to provide value as a multiple-lane street.
- Social media should be valuable not just for your publication and association. It should be valuable to you too. Join groups, get ideas.
- When I decided to have fun, the readers began to have fun too.